Water scarcity is a recognised global problem, with demand for water projected to exceed supply by 40 percent by 2030. The hotel industry is part of a rapidly growing tourism sector. There is disproportionate hotel growth in coastal and island destinations, where arguably water scarcity and water equity issues are most pressing. An increased demand for high-end tourism accelerates water demand of new hotels and resorts.

The hotel industry relies heavily on water for food preparation, cleaning and hygiene, guest comfort and recreation. Hotels also depend on their supply industries, such as agriculture and the food & drink industries, none of which would function without enough water. Hence, water management within the hospitality industry is of the utmost importance.